Jon Baron is Co-Founder and General Manager of TagMan. AdExchanger.com: What challenge is Tag Man solving for advertisers? How do you help publishers? JB: TagMan addresses a challenge facing all businesses involved in digital media. At all levels of the digital media business (creative through to publisher placement through to buying/selling) there is a transition […]
Dina Kaplan is co-founder of blip.tv, an online video broadcasting company. AdExchanger.com: What does the future of online video content look like in your estimation? I think we’ll see a proliferation of three types of content online. First, we’ll continue to have network shows available on the Web and also original Web content produced by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook “accounted for 17.4 percent of the display ads in the U.S” in July according to […]
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more control and insight into how media dollars are spent for their clients. They also have access to more sensitive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Chicago Cranks Up In Chicago, today and tomorrow, ad:tech Chicago takes place at historic Navy Pier. A jam-packed agenda includes opening keynote speaker Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media as well as many other representatives from […]
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB at Yahoo!’s RightMedia Right Media’s Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! exchange has real-time bidding and that “using Right Media’s predictive algorithms is the best path to take, as […]
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory through an open auction. That can only mean one thing: Google’s DoubleClick Ad Exchange – AdEx 2.0 – lives. From […]
John Vincent is CEO of EyeWonder, an online advertising technology company. AdExchanger.com: How would you like to see standards evolve for in-stream video ad inventory? And in-page video ad inventory? JV: Standardization is still a work in progress for the in-stream industry, so at this point we’d really like to see more of it in […]
