Industry trade group, Online Publishers Association (OPA), has discovered that media is more effective on premium content sites than on auto-generated, splogs created in Ukraine. But, wait. There’s more! In today’s MediaPost, Gavin O’Malley speaks with Pam Horan, president of the OPA, about the second of two studies funded by OPA using Dynamic Logic MarketNorms […]
JP Morgan analyst, Imran Khan, has released his latest report, “Nothing But Net: Outlook for Global Internet Stocks in 2009” and to no one’s surprise, the outlook for online advertising is restrained. Khan expects only a 6.3% increase in online display ad spending to $8.4 billion for 2009. This is a decrease of a billion […]
Fear not. News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week’s issue of Crain’s New York. Judith Messina of Crain’s writes about hope beyond the rubble: “Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling […]
With the balls of a full-grown Brahma, MediaPost has stepped forward and declared that 2009 is the year of the ad exchange. We couldn’t agree more. MediaPost and Media6’s Joe Doran writes: “2008 saw the dominance of the exchange marketplace by RightMedia with ContextWeb’s ADSDAQ not far behind, but 2009 will see new entrants across […]
As we said back in September, the online display advertising business is sorely in need of an analytics package showing that the exposure of online display ads to the consumer can be tied directly to the performance of other campaigns including search – organic or paid. We even postulated that ComScore might be in a […]
As reported yesterday by Mike Arrington of TechCrunch, Glam Media is scaling back its expenses according to internal email (but external, too!) in the form of reduced compensation for its salaried employees ranging from 3-15%. Executives will receive up to 60% reduction in salary which might be offset by bonuses if things aren’t so bad […]
Ashu Garg’s recent post entitled “Data Liquidity” brings light to the growing data exchange model including data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year. Mike On Ads is looking for rumors on what’s going on with Google’s display advertising strategy. OK, this post was from […]
Today, Yahoo!’s Right Media distributed a press release in the UK about its new transparency offering, Marketplace Select, for advertisers – undoubtedly a response to recent embarassments uncovered by UK’s New Media Age among others. According to today’s New Media Age: “[Marketplace Select] comes after Right Media has been implicated in ad misplacement issues, the […]
ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!’s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline […]
New York City-based AdMeld, a platform provider of advertising exchange and network optimization tools, announced that it has signed on as its CEO Michael Barrett, former Chief Revenue Officer at Fox Interactive Media (FIM) and EVP of Sales at AOL Media Networks. In the press release announcing the new hire, Benjamin Barokas, co-founder and Chief […]
