After a commenter asked about BidPlace’s URL, we noticed that the URL for Platform-A’s new ad exchange business, BidPlace SB, has evidently been established or removed depending on what you believe in Google’s cache. http://www.bidplacesb.com/ Today’s Google Cache of BidPlaceSB.com. As of today, the site looks to be under construction. The footer in the cache […]
Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]
Here’s a recap of recent ad exchange-related news: Mediaweek’s Mike Shields finds evidence that ad networks and exchanges are doing better than expected in Q1 2009. Traffiq ad exchange CEO Mark Kahn adds that ad agencies appear to be planning a month ahead of time as opposed to a year ahead of time. In a […]
Like rats following the pied piper into the East River of New York City, Rob Norman’s GroupM believes it knows best when it comes to its clients’ future – and the future is closed. Are the lawyers in charge over there or what? This is it, people – the end of the agency model as […]
It’s true. Dinosaur marketing and advertising publisher, Advertising Age, suggests that “blind networks” may be able to save “premium” content publishers and their CPMs. Hallelujah. Examples of Ad Age saviors include Short Tail Media and Brand.net with Yahoo!’s former Senior Vice President of Business Operations, Elizabeth Blair, and the former Vice President of Global Pricing […]
Publishers of large, “premium” content websites are starting to wonder: “How are we going to survive? Are we ever going to make the CPMs, revenues and margins that we’re used to?” Today, tons of advertising inventory is going unsold and being allocated to ad exchanges and networks. And, the advertisers with budgets are eating up […]
The genie is out of the bottle. Premium content publishers and their direct sales team are out for blood (or so they seem) on Silicon Alley Insider as the “evil” ad networks have plundered their premium kingdoms and hired their women and children. In the comments to SAI’s coverage of an AdAge piece, direct sellers […]
John Whitmore has been hired as Director of Advertising Investment by one of the few agencies wisely transitioning to the “agency as ad trader” model, Media Kitchen’s Varick Media Management. In today’s MediaPost, Joe Mandese writes: “Varick utilizes a sophisticated bid management and yield management system to procure online ad inventory much the way big […]
The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for […]
