New York City-based AdMeld, a platform provider of advertising exchange and network optimization tools, announced that it has signed on as its CEO Michael Barrett, former Chief Revenue Officer at Fox Interactive Media (FIM) and EVP of Sales at AOL Media Networks. In the press release announcing the new hire, Benjamin Barokas, co-founder and Chief […]
No, Federated Media has not suddenly become part of AdECN, and by association, Microsoft. Apparently, AdECN is ready to test its new ad exchange platform called the Federated System and is asking that interested ad networks come and test the new version of the advertising exchange before it reaches a wider public release in 2009 […]
The suggestion in last week’s AdWeek article by Brian Morrissey, “Can Search’s ‘Beautiful System’ Extend to Display?,” is that all any advertising exchange or ad network needs is a self-service system which allows advertisers to easily create graphical display ads and, poof!, you’ve got nearly unlimited inventory available with search advertising-like revenue potential. Even the […]
In an October 13 article, Mike Shields from MediaWeek provides his opinion on Yahoo!, the new APT platform and future direction for the struggling, Web media monolith. Shields reveals that, to-date, no agencies have signed up for the platform and “only the San Jose Mercury News and the San Francisco Chronicle newspapers” – presumably on […]
On Tuesday, ThinkPanmure analysts Bill Morrison and Robert Coolbrith hosted an investor call with Frank Addante, CEO, The Rubicon Project. The Rubicon Project goal is to optimize ad network and ad exchange relationships for web publishers and increase their effective CPM for remnant display advertising – or “make mad cash” as Rubicon likes to say. […]
Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!’s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and […]
It’s official. AOL’s long-rumored entry into the advertising exchange business is here and covered in today’s edition of MediaWeek by Mike Shields among other online news outlets. According to the release: “BidPlace will allow advertisers to submit bids for CPM, CPC and CPA advertising on AOL, on select partner sites and on Platform-A’s third-party network, […]
A favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency – the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday’s VentureBeat. VB adds that there is a ton of research out there saying the loss in […]
Roger Williams, Director of International Marketing at Right Media, was able to place a nice article in UK’s Net Imperative on online advertising exchanges entitled, “Platforms for Change“. Within the advertiser-focused article are the basics to the Right Media Exchange story including providing tools to advertisers that allow efficient targeting through an open auction. Williams […]
ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: “Getting to Know the Ad Exchanges.” Wegert highlights just four of the ad exchanges – only Google/DoubleClick, Yahoo!’s Right Media Exchange (RMX), ContextWeb’s ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX, […]
