Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated.
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated.
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.
It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.)
In today’s newsletter: What the surge in political ad spend on CTV looks like for the end user; Mars Wrigley tries to make gum stick online; and Google neglects Fitbit after mining it for data.
TransUnion is proposing advertisers target what it calls the “movable middles,” or category buyers who are not loyal to a particular brand.
PilotDesk offers AI- and machine-learning-based workflow software for ad buyers and sellers. These solutions are based on the company’s experience with how ad servers like SpringServe function.
Advertisers see the value in AI. Still, there’s plenty of potential that remains untapped when it comes to developing creative.
Some ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. The disappearance of the word “Feeds” is a sign Google is becoming less reliant on information provided by the brand or merchant to inform its marketing services.
Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.