Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem
Between 2019 and 2021, two-thirds of advertisers bought ads on sites flagged for repeatedly publishing false or misleading content, a recent study found.
Between 2019 and 2021, two-thirds of advertisers bought ads on sites flagged for repeatedly publishing false or misleading content, a recent study found.
The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse Redniss.
Roku unveils what it’s calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand.
The best way for a brand to devise a company-wide policy for using generative AI responsibly is to get in there and start experimenting with the technology first, says The Brandtech Group’s Betty Louie.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]
The New York Times and Instacart are partnering for shoppable recipe videos.
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.
Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.
Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]