In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads.
Meta’s stock jumped by nearly 7% in after-hours trading on Wednesday based on strong results, including $39.1 billion in total Q2 revenue.
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp.
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.
Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience, writes Connatix CRO Jenn Chen.
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
Growth agency Myosin Marketing is hoping your desire to do some good in the world will supersede your annoyance at getting a random text.
“Can you tell me which hour of the day is most profitable for us?”
It’s a familiar scenario: You’re meeting with your client to review their latest campaign dashboard, and your client asks for a custom metric that goes just beyond the dashboard you’re sharing with them. You say you’ll check with the team and get right back to them.
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”
