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The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google.

CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to “de-risk” its business as it prepares for a potential TikTok ban in the US.

Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers.

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both.

Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there.

These are steps you can take to achieve incrementality, streamline your media strategy and drive exponential growth, writes Brian Chap of Tech Recipes.

Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.