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Here’s an uncomfortable question for any data-driven advertiser: Is there a good way to measure and attribute marketing campaigns?

There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.

Meet Tech for Campaigns, a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age.

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to.

Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?

The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.

For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.