Connected TV ads have piqued marketers’ interest, but there is not a watershed of demand – yet – as marketers still cite measurement and inventory challenges. According to a joint study released by the Association of National Advertisers and BrightLine, the maker of an interactive video ad server built exclusively for the connected TV space, […]
WhoSay is one of the more undefinable companies in the advertising and marketing landscape. It’s a celebrity news site, a HootSuite-like social media platform for celebrities, and it also functions as an influencer marketing agency in that it accepts RFPs from brands, builds campaigns with celebrity spokespeople and distributes those campaigns using the power of […]
“10 Reasons Why You Should…”-type content is usually 10 reasons why you shouldn’t – and don’t. “Content that works is content that enraptures an audience and that means being story-driven,” said Alex Gold, co-founder of Buzzstarter, a programmatic content distribution platform based out of Silicon Valley whose clients include Dove, Yahoo, Axe, Degree, Campbell’s, Absolut Vodka […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently working on a new piece of research focused on how marketers distribute the content they create. Content marketing is agrowing focus for many marketers, so the […]
Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when […]
Consumer packaged goods companies, historically big TV spenders, are moving money to digital video. MyWebGrocer, an ecommerce platform and ad network for grocers and CPGs, is witnessing this shift. The company, which manages $40 million in digital media spend and which helps CPG advertisers target ads based on its retail partners’ first-party data, has built […]
Kinetic Social is choosing growth over profitability. The social ads company, which announced $17.5 million in venture cash from Multiplier Capital and Bridge Bank on Tuesday, will use the bulk of its funding to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. The infusion brings […]
A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense […]
Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and Colgate, Hello aims to differentiate its ethos through natural formulas and bright and alluring packaging. The brand is now activating digital video and TV with […]
Outdoor gear retailer Cabela’s has a fairly straightforward approach to content marketing: “If it doesn’t add value, then we don’t produce it,” said the brand’s SEO manager, Jesse Farley. But the content landscape itself is anything but simple, and one of the core challenges is figuring out what’s relevant and how it’s resonating before even […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
