Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to connect a marketer with a user. Social psychographics is a category of consumer data we are helping the market understand and embrace. Think about it most simplistically […]
Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have heard in a long time. We were talking about Behavioral Targeting (BT) and he said, “In my experience BT is a much […]
John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]
John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]
Ad software company, Burt, recently announced a free version of Rich, Burt’s new analytics tool for marketers and creative agencies. AdExchanger.com spoke with advertising software company CEO Gustav Von Sydow (AdExchanger.com Q&A) on current challenges for creatives in the space as well as his company’s new product. AdExchanger.com: How are creative agencies adapting to the […]
Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]
Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing “audience data” marketplace. We help our clients better understand the value of the behavioral and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
