OPINION: On TV & Video
Walmart’s Vizio Deal Isn’t About TV – It’s About Data
Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.
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Marketers
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Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%
Advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth in Q4, powered by 9% growth in display.
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Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!
In today’s newsletter: Meta’s growing “other” revenue; charting the depths of Reddit and Google’s new partnership; and TikTok’s ecommerce biz doubles down on influencers.
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OPINION: Data-Driven ThinkingIt’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain
Here are five steps that all advertisers should take to strengthen their supply chains, improve transparency and ensure that MFA Freedom Day is a holiday they never have to commemorate again.
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DTC Brands Are Trying Email, Since Social Alone Won’t Cut It
Due to declining paid social traffic, Wildgrain, a subscription box company that built its brand on Facebook, has ramped up its email marketing efforts through a partnership with LiveIntent.
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How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets
In addition to establishing another pipe for programmatic demand, Colossus SSP will add SHE Media’s network of minority- and woman-owned publishing brands to its own minority-focused PMPs.
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DoubleVerify Says Classifying MFA Means Considering Shades Of Gray
DoubleVerify added a feature to its platform on Tuesday that classifies MFA sites based on a tiered system.
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PODCAST: AdExchanger TalksInside Ally Financial’s Big Bet On Generative AI
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
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OPINION: On TV & VideoDon’t Make These 4 Common Influencer Marketing Mistakes
Here are four common errors that can curtail the success of any influencer campaign – and advice for getting it right.
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Despite Clashes With Regulators, Meta Surges On Strong Q4
Meta’s shares surged by nearly 15% after reporting Q4 earnings on Thursday. It was the company’s fourth consecutive quarter of revenue growth, following a dismal 2022.
Must Read
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.