Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding.
Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently.
The CDC’s “Wild to Mild” campaign targets pregnant people and parents with the message that flu vaccines can “tame” flu’s symptoms, reducing the severity of an infection.
On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.
Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.
Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
