Marketers

PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.

Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.

Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday.  The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]

YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video inventory.

The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It’s a skincare and cosmetics seller, that aims to be a tech and data brand.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters to announce that news. For Spotify, though, it isn’t enough to assure investors of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few people or causes create the vast majority of results isn’t new.  But there’s a CPG craze underway to capture narrow slices of outsized customers. For instance, a growing and vocal subset of Americans proudly own […]

This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in the industry experienced wild ups and downs of both business and personal well-being.

In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more.