Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Topic
Marketers
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Twitter Has A New CEO – And It’s NBCU’s Linda Yaccarino (!); Netflix Nixes Its In-Person Upfront
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair of global advertising, is leaving the broadcasting giant to become Twitter’s new CEO. The news was confirmed in a tweet by Elon Musk, who will be stepping down as CEO within the next six weeks. […]
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PODCAST: The Big StoryThe Big Story: SPO Spring Cleaning
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
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SPO Accounts For 35% Of Activity On PubMatic, As It Prepares For Further Consolidation
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.
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BuzzFeed Trades News Offering For Creator-Led Video And AI
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.
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How HP Built An In-House Agency From Scratch
Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.
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More DTC Agency Execs And Consultants Are Giving ‘Brand Operator’ A Try
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own. They’re eating their own dog food, so to […]
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OPINION: The Sell SiderIncreasing Value Through Interoperability And Smart Path Optimization
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket’s Joshua Koran, is it really that simple?
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AppLovin Is Embracing Cost Per Install With Its New CTV Product
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.
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Trebel AI Is Using AI-Generated Playlists As a Targeting Signal
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.
Must Read
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.