Magnite Uses CTV To Establish Its Place In The SSP Sweep
Supply-side platforms are under intense pressure to prove unique value or hit the chopping block. And Magnite is using connected TV as its competitive edge.
Topic
Marketers
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OPINION: The Sell SiderWhy Do Buyers Even Need Seller-Defined Audiences?
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
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FreeWheel’s New Chief Product Officer Is Embracing Automation And SPO
TV fragmentation is only getting worse. And, according to FreeWheel’s newly promoted chief product officer, troubleshooting means simplification.
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Comic: Lunch Is Searched
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Can You Teach A Copycat New Tricks?; Wojcicki Out, Mohan Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The round-up will return Tuesday, February 21, in observance of the Presidents’ Day holiday. Thanks, George and Abe, for the long weekend! The Clone Wars Every few months, social platforms align on a shiny new object … that’s really just another version of […]
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AppLovin Spikes On Ambitious Guidance; The First-Party Data Bowl
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter AppLovin didn’t have a very good Q4 by the numbers, but shares leaped by 30% after the company reported earnings on Wednesday. What gives? Although revenue declined 11% year over year to $702 million, AppLovin still beat analyst […]
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Brands Want To Spend More On Retail Media – But They Have A Few Requests First
Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including better measurement, more transparency and some form of standardization.
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Comic: S.P. O'Middleman's
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PODCAST: The Big StoryThe Big Story: Tirade Or Rallying Cry? Taking In Digital Advertising’s Privacy Problem
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.
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Power Digital Scoops Up Marketing Consultancy Sproutward
Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.
Must Read
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.