Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel’s article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com’s attention that several ad networks have come together to out fraudsters and their sites. Called StopAdFraud.org, the site has comments and URL logs […]
There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) – whatever you want to call them – are targeting audience. Give me auto-intenders – stat! The venture capital world has taken a flying leap into the space as many of the big name […]
You would think that the digital advertising industry has found religion given all the talk about the legendary “Holy Grail” these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad tech companies, data providers and even the occasional blogger. As a result, the quest is “in-process” as […]
John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from spending more? Display is very important to us – especially for our b2b advertising efforts due to […]
Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including TV. Please discuss INVISION’s transition from a primary focus on tools for traditional television ad sales to an […]
Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That’s a tricky question — the efficiencies of an exchange are relevant for videos, but there is still the brand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he’s found that certain online display ads are being shown on websites – and you can’t see them nor can you see the pages on which they are displayed. Emily […]
“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential impact of Google Ad Exchange. While there seems to be consensus that the platform […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. As loyal readers of AdExchanger.com know, we are currently seeing a very significant platform shift […]
Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they’re […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side optimization platform. In recent years, the traditional agency strategy for DR campaigns has been to […]
Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]
“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Right Media at Yahoo!, AdECN at Microsoft, Pubmatic, Rubicon Project, FIM Serve, etc., as they are popping up around […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization platform. The benefits of real time exchanges to buy side participants are clear. Both […]
Internet entrepreneur and now writer, Michael Wolff, opened today’s ContextWeb event on media trading saying, “This is a desperate time for the media business.” Well…. one person’s desperation is apparently someone else’s opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,”Agency Demand Platforms: Is Everyone a Media Trader?,” the event […]
Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients […]
Joanna L. O’Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word “transparency” seems to be everyone’s favorite word these days. Clients want it, publishers fear it, and networks – increasingly – boast that they offer it. I’d like to propose that we’re thinking about this word in the wrong way and suggest that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL’s Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interested in its own exchange – especially in light of the recent hoopla around the […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad business we often get caught up in flawed comparisons to the financial services […]
Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem… 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Brand.net Brilig ContextWeb/ADSDAQ DataXu eXelate Forbes.com Invite Media MediaMath RocketFuel Triggit TRAFFIQ Turn Undertone Networks [x+1] Yieldex Agency Reaction […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics and audience measurement. Is this another step toward a better attribution model? It can’t hurt. Jonathan Mendez tweets that […]
Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to […]
David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options. Our concern […]
This is part one of our meeting with Neal Mohan, Google’s Vice President of Product Management and Scott Spencer, Group Product Manager regarding the official launch today of the new DoubleClick Ad Exchange – read the post from Neal on the Google blog. Below, Neal gave us a background on the evolution of the exchange […]
Jason Glickman is CEO of Tremor Media, an online video advertising network. Adexchanger.com: On your website, you identify your #1 ranking in premium video views according to Comscore. What do you mean by “premium”? And, is there such a thing as non-premium video ad inventory? If so, does Tremor Media fill non-premium inventory and is […]
“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, Ad Exchanges, at Razorfish. New demand-side platforms now make it possible to execute buying strategies and purchase directly across wide swaths of inventory, cutting out the middle-man aggregators. Agencies have to think about how this new technology impacts and changes their media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IDG Ad Network Spencer Ante of Businessweek looks at how traditional print publisher, IDG, has created an ad network that not only sells advertising for its own properties but other non-IDG properties, too, as well as distributes content to those properties. It’s a […]
Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We’re working with a number of major brands and media agencies – The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with […]
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.
The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.
