Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at TripleLift. Supply path optimization (SPO) is about finding the most efficient path to inventory, but there is no consensus about what efficiency actually is. Demand-side platforms […]

As a CPG, Diageo is always looking for efficiencies. And as a spirits’ brand, it’s especially vulnerable to brand safety issues. That’s why the beverage giant brought programmatic and social buying in house in North America, a decision that has driven both more control and “a lot of productivity and return,” said Jason Acker, Diageo’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve television’s cross-channel measurement problem to being mired in executive overhauls and new product builds beleaguered with setbacks. Things looked bright in April 2018, though, when Comscore brought on former 360i […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]

As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021, […]

Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership […]

Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. In early 2016, Ad/Fin met with leadership at Ebiquity and the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Quite Settled  The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s $5 billion settlement with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is […]

Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old home security brand, which is one of the largest smart home security providers in the market. So when ADT brought on ex-Chewy.com, Amazon and eBay marketing exec Jochen “JK” Koedijk […]

Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in NBCUniversal’s $7 billion upfront, the company said during its Q2 earnings Thursday. The digitally native category includes the “FAANG” companies (Facebook, Apple, Amazon, Netflix, Google) as well as direct-to-consumer companies like Peloton, NBCU’s CEO Steve […]