Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic […]
Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. Rather, they’re attracted to what running enables them to do: Stay fit, enjoy good food or run for a cause. Saucony is tapping into that mentality through its Run for Good campaign, an Instagram-based relay […]
The destructive dreck on social platforms has brought the advertising industry to a breaking point. And so top brands, media agencies, industry associations and the platforms themselves are banding together to form the Global Alliance For Responsible Media. The organization, which launched Tuesday, will focus on making media sustainable and a force for good in […]
Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended […]
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual […]
Nearly everything Disney does these days seems to be for the love of DTC. CEO Bob Iger told investors on Wednesday that acquiring 21st Century Fox’s entertainment assets for $71 billion will create synergies for Disney’s direct-to-consumer streaming vision. “I feel really confident in our plans and the plans we’ve announced, because of what we […]
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands. In addition to its foundational ecommerce services, Shopify provides DTC marketers with a range of creative and media buying tools through an automated chatbot named Kit. It also connects merchants to major media platforms such as Instagram, Amazon, Google and Facebook through a […]
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing at Wyndham Hotels & Resorts. “People travel for different reasons – family, business, leisure – and they have different needs,” she said. “Because these moments are relatable, we make sure that our media mix follows suit, […]
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
