Allison Lowrie is at home with data-driven marketing tactics. As CMO of ANGI Homeservices, the IAC-owned parent of Angi (formerly Angie’s List), HomeAdvisor and Handy, Lowrie is helping the company infuse a performance mindset into how it approaches offline channels. HomeAdvisor, which connects homeowners with home improvement professionals online, advertised during the Super Bowl for […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs hosted on Watch. This offering, called Showcase, resembles an upfront buy, as the inventory will be priced against Nielsen-validated demos and sold in advance at fixed prices. This content includes programs like “Sorry For Your […]
Once upon a time, direct-to-consumer startup Parachute sold high-quality sheets online, touting efficiencies by cutting out middlemen. Five years later, Parachute sells sheets, towels, mattresses, bathrobes and baby blankets to consumers online and in five stores on each coast. “Bedding was a vehicle to gain customer trust, but it was never the end goal,” said […]
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent or offensive videos. There’s certainly some déjà vu, with Disney, Nestlé’s and McDonald’s halting YouTube spending after YouTube creator Matt Watson showed them advertising on a video that had a […]
Six-year-old women’s underwear brand ThirdLove considers data critical to its whole business, not just its marketing plan. The direct-to-consumer company was founded by husband-and-wife team Heidi Zak and David Spector, who both hail from Google’s advertising business. “The biggest thing I learned [at Google] was about testing and optimization,” Zak said. “Even if something didn’t […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The IAB’s Annual Leadership summit wrapped this week and increasingly, the show has moved to focus on DTC companies like ThirdLove, the startup underwear brand […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads, DTC […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800 […]
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
