While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO Wesley […]
If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The tech giant posted a giant billboard outside Springhill Suites Marriott Hotel in Las Vegas with a message that plays on the infamous Vegas catchphrase: “What happens on your iPhone, stays on your iPhone.” The poster, […]
Marketing and ad tech companies are becoming more involved in creative planning and production. Ad tech vendors compete to out-optimize campaigns by even a fraction of a percent, said McKinsey partner Ed See, a leader in the consultancy’s marketing practice. “But in the past few years, the power of targeting has mostly run its course,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinks […]
The unlikeliest folks are pushing to pass broad privacy regulations these days. On Wednesday, the Association of National Advertisers, the largest ad trade org out there, urged the Federal Trade Commission to advocate for a national privacy law that preempts the regional laws cropping up all over the country. The FTC is collecting comments in […]
Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. It […]
When Gap Inc. launched the men’s activewear label Hill City in September, it marked its first new brand in a decade, and its first-ever foray into digital-first territory. Hill City has some notable differences compared to other DTC companies – like corporate ownership and a running start with distribution in 50 Athleta stores (Gap’s activewear […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Collective Sigh Visto, the company formerly known as Collective, filed for bankruptcy protection and has reached a “stalking horse” deal to sell its assets to largest investor Zeta in a $15 million all-stock deal. The court filing gives a glimpse of just how tough […]
Digitally-native direct-to-consumer brands are super-smart performance marketers, but they also appreciate the importance of branding – and they’ve been spending big on out-of-home advertising, particularly in the New York subway system. “The MTA is very excited,” said Erica Amatori, director of marketing at Burrow, a less than two-year-old DTC customizable sofa brand headquartered in Manhattan. “They’ve […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are […]
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
