Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but the world’s biggest ad spender has begun to return spend to working media, CEO David Taylor told investors during the company’s earnings call on Tuesday. P&G has spent more than a year pushing new digital […]
It’s safe to say the ad industry has a thing for trade orgs. On Wednesday, a new one – the Brand Safety Institute (BSI) – opened its doors with the mission of helping advertisers, agencies and publishers get smart about managing brand safety issues. The group was co-founded by Neal Thurman, who was also recently appointed director […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Claws Down The bidding war between Comcast and Disney for 21st Century Fox’s entertainment assets has finally come to an end, with Comcast backing down after Disney’s $71.3 billion counterbid. Comcast will focus instead on beating Fox to acquire Sky, the British satellite TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisition […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on Facebook […]
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve ad platform. But the low inventory prices and data and user-tracking features that have accompanied Snapchat’s programmatic transition are making the company more competitive with Facebook and Instagram. Snapchat’s improved measurability come as Facebook’s platform […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Edward Kim, founder and executive chairman at SimpleReach. Facebook recently announced the launch of IGTV, a hub for long-form, vertical videos that’s accessible from both a new app and the existing Instagram app. Facebook’s […]
Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But before going brand-side, he spent most of his career in the performance space, with recent stints at email content marketing platform Movable Ink and performance marketing company Fluent. Cohen plans […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. Data is often likened to oil, but the similarities go deeper than you might think. The first oil drills in North America were […]
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
