Do ads for STD self-testing kits count as sexual content? If medical and recreational marijuana use is legal in California, why can’t a cannabis advertiser geotarget Californians over the age of 21 on the large social platforms? These are the gray areas that certain categories of advertisers have to navigate on a daily basis, and […]
Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink company’s programmatic activation manager in the country. But unlike within an ad agency holding company, which tries to centralize programmatic knowledge, brand transformation must occur regionally. Take the company’s plan to ramp up native video […]
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter & Gamble on Tuesday, following a vote at the company’s shareholder meeting in Cincinnati, Ohio. Peltz and his Trian fund are known for waging aggressive proxy battles to obtain public company board positions and then using […]
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy beginning in the fourth quarter to give buyers and DSPs impression-level transparency into every unit of inventory. At the heart of Criteo’s string of product releases this year is a newfound willingness among retailers and […]
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks at […]
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office in New York City to house a major expansion of its advertising platform business means the competition will only heat up. It comes as CPG brands pulling back on digital media undercut global agencies, marketing […]
DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned hotel chain, known for handing out warm chocolate chip cookies to guests as they’re checking in, is interested in deeper data than just demographics and browsing history. “It doesn’t matter to me whether […]
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel right for the brand. “What we’re looking for is authenticity,” said Rob Trauber, CEO of Johnny Was. “There are very few people we would pay to influence our products because it’s not […]
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead of trying to hit in-target demos, they’re looking for more creative ways to connect with consumers based on purchase history or interests. At Dmexco, Johnson & Johnson CMO […]
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extension […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
