There’s no more US presidential election or splashy Summer Olympics to prop up ad spend, but there is still growth to be found – especially on the mobile front. Although the growth rate in total ad spend has slowed, global mobile advertising is on pace to reach $110 billion this year, surpassing the $100 billion mark […]
The duopoly isn’t a duo when it comes to brand safety. The nuances of how their respective platforms operate mean that Facebook and Google face their own particular challenges to ensure brand safety. While the primary risk on YouTube is adjacency – ads appearing within or beside unsavory or questionable content – the personal nature of […]
The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7 billion and Wal-Mart is snapping up ecommerce men’s clothing company Bonobos for $310 million. The market response to the deals was clear, particularly to Amazon’s 11-digit investment in a brick-and-mortar footprint. The […]
The 2017 Cannes Lions festival will be a first for MediaLink – though not in the sense of its presence. After all, the consultancy has been nearly ubiquitous for a number of years, with its sponsorships, the events it hosts like Daily Dose and Tech Talks and its suppers with an invite list full of […]
The slang phrase “I’ve got the receipts” has become a way to declare oneself the indisputable winner of an argument. Mobile shopping and analytics companies are learning to love the term as well. As image scanning and recognition software improves and the value of shopper data shoots up, a growing industry is devoted to accessing […]
Facebook made several overtures to openness on Wednesday with tools designed to give advertisers more control over where and how their ads appear across in-stream video on Facebook, Instant Articles and the Audience Network. “Advertisers want separate controls for inside the news feed environment and outside the news feed environment where ads are more deeply […]
Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via […]
As Chemistry Communications’ clients created more content and more ambitious distribution plans, manually distributing that content to dozens of native and social platforms became untenable. Chemistry turned to Story by PulsePoint to make content distribution more cost- and time-efficient. The agency serves clients not only in content marketing, but through media buys across digital, video […]
By Allison Schiff and Zach Rodgers Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership. CEO Bill Gossman confirmed to AdExchanger on Thursday that AudienceScience has suspended worldwide operations. The news was first reported by Business Insider. Gossman declined to comment further on […]
Wait, there’s good news in the fight against ad fraud? The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures. The […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
