Intuit CMO Lucas Watson wants to give the financial services software company more name recognition among the Googles, Facebooks and Apples of the world. And he’s well positioned to do so, considering he last served as Google’s VP of global brand solutions and innovations before he joined Intuit last July. “As we start to stitch […]
As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide – context they claim ensures brand safety. “Marketers are recognizing in a blunt force way the difference between a platform and publisher,” […]
By now, Google’s brand safety issue has been covered across a broad spectrum of media outlets, ranging from The Washington Post to Recode to (naturally) AdExchanger. Below we bring you the latest in the fast-moving story. Back Story. In February and March, The Times of London described how advertisers found their brands placed next to […]
Ad-supported brand-unsafe content is on the rise. DoubleVerify, which validates tens of billions of advertiser impressions per month, has blocked 8 million ads from appearing on content pages classified as hate speech – up threefold since January. And according to keyword targeting tech platform Grapeshot, the amount of terrorism-related content it sees flowing through its systems […]
The UK boycott of YouTube and the Google Display Network jumped the pond Wednesday when AT&T, Verizon and Johnson & Johnson joined the ever-growing pile-on of advertisers suspending their ad spend over brand safety concerns. But the issue at the heart of this developing scandal – ads appearing next to extremist and offensive content – […]
The mobile app Ibotta, which offers users cash back on purchases from retail and brand partners, is turning its receipt verification system into an in-store attribution tool. Ibotta users can link a loyalty card account or upload a picture of a store receipt to get cash back on products for which it offers discounts. But […]
NewsCred on Wednesday laid off 10% of its staff as it changes its product offering and adds advisory services to its content marketing software. As part of the reorg, NewsCred hired a president and COO, Charles Hough. “We’ve been selling [brands] content marketing platforms, but they need expert services, and someone to hold their hand […]
Google updated its brand safety controls on Tuesday after a slew of companies pulled advertising spend from YouTube and Google Ad Exchange. In response to the withdrawals, Google promised to develop tools to better police and remove ads from content that attacks people based on their race, gender, religion or “similar categories.” To do so, […]
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the […]
Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins, reviews and customer service responses, but “the next step was taking it to advertising,” said Chris Georgas, digital marketing manager for Fairmont Hotels. After debuting its Dynamic […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
