Google’s launch Tuesday of Data-Driven Attribution for Google Analytics Premium users left some questions on the table, including how pertinent offline data would be to the product, where “earned” media fits into the mix and what implications there are for “non-Google” marketers and the entire attribution ecosystem. Forrester Research, which released a Forrester Wave Report […]
Mobility has meant marketers can deliver high-value messages to consumers using less real estate, Nicholas Franchet, Facebook’s head of global ecommerce, told a crowd of 1,150 marketers and retailers today at the eTail East conference. The good? Nearly 50% of time spent on retail sites now happens through mobile devices, according to comScore. Tablet sales […]
The open-source collaboration formed by video demand-side platform TubeMogul last spring to promote an industrywide standard for viewability keeps adding members, but the group is still grasping at definitions that all its members can agree on. In the meantime, a number of key video ad-tech players, namely Tremor Video and YuMe, remain committed to developing […]
If there was any doubt of Twitter’s impact on TV ratings and viral viewership, new findings from Nielsen may help dispel it. Nielsen, which recently ran time series analysis of 221 broadcast prime-time episodes through Nielsen SocialGuide, found that Live TV ratings played a statistically significant role in related tweets for 48% of the episodes. […]
Having worked in managerial roles in tech ranging from tech startups to a stint at Microsoft, where he worked on the Windows operating system, Stephen Purpura was convinced by 2001 that data products were going to be the next big wave. Since that time, he’s been working on nothing but big data-related projects – even […]
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
Jonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a “Do Not Track” mechanism. In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not […]
Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings […]
BarkBox, the ecommerce subscription company catering to the canine-loving set, has “some pretty aggressive goals” for 2013, according to its Head of User Acquisition Marketing Rob Schutz. For one, the company wants to double its member base, which sits at 55,000 subscribers today. (Schutz says that if that subscriber-base hits the 1 million mark by […]
Many video ad technology players have a sell-side component — think Tremor Video, YuMe, Videology, BrightRoll, SpotXchange and Adap.tv. TubeMogul is one of the few with an exclusive focus on the buy side. TubeMogul has staked its claim as a video demand-side platform, and as such its relationship is chiefly with the agency, not the […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
