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»Mobile

Data Helps Dating App WeMeet Spark A Long-Term Relationship With Users

The best-laid plans of app developers are often belied by the actions of actual users. When Guy Tal, CEO of Bel Media Group, an Israeli app publisher with around 100 gaming, social and utility applications, soft-launched Tinder-like Android dating app WeMeet, he and his team assumed users would be easily attracted to the service because... Continue reading »
by Allison Schiff // June 23rd, 2017 //
»
Nat Geo Prizes Engagement, Not ROI, While Experimenting With ‘Genius’ Chatbot

National Geographic isn’t obsessing over the metrics for its Albert Einstein Facebook Messenger bot. “We want this to be fun – and if you try to measure ROI on something like this, you’re just setting yourself up to fail,” said Dennis Camlek, EVP of strategy and consumer marketing at National Geographic. Nat Geo launched the bot... Continue reading »
by Allison Schiff // June 20th, 2017 //
»
Verizon-Yahoo Closes; Here Are The Next Challenges

Verizon completed its $4.5 billion acquisition of Yahoo’s search, email and digital media assets on Tuesday, almost a year after announcing its intent to buy the first-wave internet giant. Marissa Mayer, Yahoo’s embattled CEO since 2012, is leaving the company. Just because Verizon has cleared the first and most fundamental hurdle in creating Oath, the... Continue reading »
by James Hercher // June 13th, 2017 //
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MoPub Is Testing Ways To Do More With Twitter Data

After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with a select set of partners. “The Twitter... Continue reading »
by Allison Schiff // June 12th, 2017 //
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Telenor Exec Takes Over As Tapad CEO, As Are Traasdahl Transitions To The Board

Tapad has tapped a new CEO. Are Traasdahl will step down as Tapad’s CEO, effective immediately, the company said Thursday. He will be replaced by Sigvart Voss Eriksen, a Telenor exec who’s been with the operator for more than 15 years, most recently as head of advertising technology. Telenor, a Norwegian telco with more than... Continue reading »
by Allison Schiff // June 8th, 2017 //
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Lucktastic Taps Playable Ads To Snag Users Who Keep On Playing

Developers like Lucktastic, a F2P sweepstakes app, play a seemingly never-ending game of balancing quality vs. scale when acquiring users. Increasingly, they’re turning to mobile video and playable ads to find users who stick around after the install. “In a category like ours, you need scale to succeed, but we also really have to care... Continue reading »
by Allison Schiff // June 5th, 2017 //
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Kiip Uses JavaScript Tags To Court App Developers With An Allergy To New SDKs

Kiip is giving SDK-averse apps another option to test its demand. On Thursday, the mobile rewards ad network rolled out the ability to use JavaScript tags as a lighter-weight way to serve campaigns into a publisher’s app. Early test partners include music discovery app SoundHound and The Meet Group, which operates a suite of social... Continue reading »
by Allison Schiff // June 1st, 2017 //
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Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting

Sam’s Club doesn’t take a wholesaler’s approach to mobile re-engagement. “We’re always thinking about how to segment and target our users,” said Drew Frost, senior product marketing manager at the Walmart-owned, members-only retail club. “Our main focus is on finding and engaging what we call our higher-value users.” For Sam’s Club, high value is derived... Continue reading »
by Allison Schiff // May 30th, 2017 //
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It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t

New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not if they’re traveling in Chicago that day. It’s hard to get that level of granularity right, which is why a lot of brands aren’t taking advantage of context, location, weather and other... Continue reading »
by Allison Schiff // May 26th, 2017 //
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Smart Cities Startup Intersection Has A New CEO: Longtime MediaMath Exec Ari Buchalter

Disused phone booths in New York could soon go programmatic. Nine-year MediaMath vet Ari Buchalter is stepping in as CEO of Alphabet-backed smart cities startup Intersection, best known for its interactive LinkNYC kiosks replacing neglected phone booths with Wi-Fi hotspots across New York City – and he’s bringing his data-driven sensibilities with him. “When people talk... Continue reading »
by Allison Schiff // May 23rd, 2017 //
»
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