ActionX also offers frequency capping and other capabilities to help retailers avoid the mistake of showing consumers the same item months after having purchased it, Schwartz added.
The mobile commerce space has become increasingly crowded and ActionX competes against numerous startups, including TapCommerce, AdRoll, TapSense and MyThings, as well as data giants like Google, Facebook and Twitter.
The company’s client roster includes Hearst magazines, Forbes and JackThreads, but Schwartz declined to name the clients who have tested Crossfire.
ActionX was founded by former Thumbplay execs in 2012 and initially focused on driving app downloads before pivoting to retargeting. Based in New York City, ActionX raised $3 million in Series A funding from investors like SoftBank Capital, Verizon Ventures and Lerer Ventures last September. It has raised approximately $5 million.