Data from Fluent also suggest that smartwatches aren’t yet on target to replace sole purpose fitness trackers, most likely due to the price issue, but Fluent CMO Jordan Cohen said his company predicts domestic smartwatch ownership will rise north of 10% following the 2015 holiday season.
Smart device adoption is also picking up steam in the home, with 51% of consumers stating that they’ve already interacted with a home electronic Internet of Things (IoT) device, according to Adobe, whose report predicts that one in five homes will have a smart thermostat, home security system or smoke detector by the end of 2016.
“Social sentiment for these IoT devices is really high – 65% of people are happy with or anticipate these devices,” Martin said. “But it’s also true that we are in the honeymoon stage of the Internet of Things.”
And after the honeymoon comes the reality. Although Adobe’s report didn’t note any negative sentiment around IoT and privacy, it’s certainly going to be a consideration on the horizon.
“As far as privacy goes, IoT is the biggest potential violator of privacy rights beyond detailed web history and maybe mind reading,” McIninch said. “IoT can tell a third party, that really [just] has implied consent, where you are and what you’re doing, [and] that’s a responsibility that one cannot take lightly.”
But it’s still early days for the IoT. Just because consumers are lusting after Nests doesn’t mean that we’re in the movie “Her” just yet.
“We certainly see smart device penetration growing, although not to the scale yet as you might see in a futuristic movie, with all devices featuring connectivity,” said engage: BDR CEO Ted Dhanik.
That said, as consumers upgrade their appliances in the coming year and beyond they’ll likely go with the smart option, especially when it comes to TVs, Sweeney said,
“People don’t buy new TVs every year, nor do they buy new washers and dryers every year,” Sweeney said. “But the market and demand for connected devices is going to definitely grow.”
Adobe’s Digital Trends Index tapped data from a survey of 400 US smartphone and/or tablet owners, more than 200 million social engagements and data points gathered from 255 billion branded website visits.