Taner claimed that this method has helped clients increase LTV and lower the overall cost of acquisition, but declined to disclose specific client data just yet. According to Taner, about a dozen AppLift clients are currently using DataLift, including Seattle-based game publisher Z2 and Serbian soccer app Top Eleven, which broke 10 million Android downloads in 2014.
The product is available as a managed service, although AppLift is testing a self-serve feature, in beta right now, with several clients.
In addition to the general release of DataLift, AppLift also announced two C-suite hires – Taptica vet Gal Levenhaim as VP of products, and Maor Sadra, formerly of Inneractive and Matomy, as VP of strategic development.
Founded in 2012, AppLift is based in Berlin, with additional offices in San Francisco and Seoul. Two more APAC offices are on the roadmap. The company, which brought in $20 million in Series A in 2013, has roughly 100 employees. Clients include EA, Zynga, GREE, King.com and Goodgame Studios. AppLift participated in a seed round for programmatic native ad platform PubNative in July. Although exact figures weren’t disclosed, it was reported that AppLift backed the company with a seven-figure investment.