“We’re proud of the fact that we could make a commitment to mobile … and with this partnership we’re unlocking all the latent demand that our clients have had to move faster with mobile,” O’Kelley said.
Millennial issued an IPO last year and recently acquired the RTB platform Jumptap. The company has approximately $241 million in combined annual revenues and 350 employees.
In unrelated news, AppNexus' ad servers were temporarily down in Europe and the US today due to a “bug” in its system. The outage, detailed in an AppNexus blog post, occurred at 5:54 pm UTC and lasted approximately two hours in the US, according to O’Kelley.
“We were back up relatively quickly in Europe but another issue caused the transfer process to take longer than it should have in the US,” O’Kelley said. “On one hand it’s flattering that something like this was so quickly noticed, but it’s also worth noting that this is the first outage we’ve had in a long time and we’ll be publishing a blog post outlining what the issue was and everything we’re doing to make sure it doesn’t happen again.”