Facebook’s redistribution of revenue from desktop to mobile, as well as its continued incremental growth around mobile is allowing the platform to grab a larger piece of the revenue pie. Couple this with the fact that Google has dipped its feet in business beyond ads like devices, commerce and operating systems and it makes Facebook’s growing mobile clout something to pay attention to, Fredricksen said.
In terms of net ownership of digital ad revenues, Google, again, leads the pack at $38.6 billion. Facebook ad revenues were up, with eMarketer citing “stellar performance” in Q2 for the upward revision. Originally forecasted for $5.89 billion in June, Facebook’s digital ad revenues for 2013 are now projected at $6.36 billion.
Amazon is also enjoying notable growth, and should see global ad revenues increase by 38% this year to $840 million. That represents a doubling of ad revenue since 2011’s figure of $420 million. Twitter, too, while still relatively early on in its advertising roadmap, saw its digital ad revenues shoot up from $140 million in 2011 to $580 million in 2013.