About 75% of mobile video ads served to consumers occur in apps, according to study by the Mobile Marketing Association, making in-app video ads a highly competitive space.
Flurry works with 7,000 apps and gets more than 3 billion monthly video ad requests from publishers. The company faces competition though, from vendors such as Tremor Video, Vungle, AdColony, Videology and others that also enable app developers to run in-app video ads.
Flurry’s analytic capabilities differentiate its product, according to Fuloria. “We provide data signals that come from our analytics to all the buyers who are buying inventory – including video – such as demographics, age, gender and our Flurry personas. The combination of data, programmatic tools and the right ad format lets advertisers create powerful messages,” Fuloria said.
The new video features are available to iOS app publishers and Android support is “coming soon,” he added.