And while Mozilla announced early this year that it was experimenting with blocking third-party cookies from its mobile Firefox browser, the company has since delayed this plan.
Wolf declined to discuss in detail how Criteo navigates the browsers’ various criteria but pointed out that after releasing its mobile web solution to a handful of customers in late September, the company claims to have delivered "at least two billion” mobile ads among 20 countries.
“Do cookies work in all environments? No. But they do work in a significant number of environments, which is how we’ve already delivered billions of ads,” he said.
Criteo’s mobile Web solution follows the company’s recent initial public offering and its acquisition of Ad-X Tracking this summer. Ad-X Tracking specializes in targeted in-app ads and so is not part of the mobile Web product, but the company will be announcing more news about its work with Ad-X soon, Wolf added.