Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet. On Monday, mobile analytics company UberMedia sold its managed media business to location data platform Gimbal, marking the latter’s second acquisition of a media services unit in less than a year. Gimbal acquired Drawbridge’s managed […]
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games. “There’s a misconception that the gaming audience is just kids,” said Brian Ames, president of Activision Blizzard Media (ABM), an advertising division housed within game publishing giant King. “The reality is, though, that gamers are […]
AppOnboard is onboarding VC cash hand over fist. On Wednesday, the mobile app demo and analytics startup with a platform allows users to try an application before downloading it, announced its second funding round – $15 million – in less than eight months. AppOnboard’s Series A round in April totaled $15 million. That’s $30 million for the […]
Mobile performance marketers who work with multiple ad partners spend less to acquire users. A growth marketer who works with five or fewer media sources pays an average of $3.58 per install, according to a report released Wednesday by mobile marketing analytics company Singular. But upping the number of media sources from five to six […]
After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version of its Ads.txt initiative to reduce counterfeit ad inventory. The App-ads.txt hold-up was caused by app stores dragging their heels on providing support for the Tech Lab’s preferred solution of using metadata tags – essentially […]
The waterfall wasn’t working out for WeatherBug. “We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager at the GroundTruth-owned weather app, which has 20 million monthly active users. If you had peeked inside WeatherBug’s ad stack last year, you’d have found the code for as many as eight different ad […]
Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google. But while AMP Stories might look like a knockoff of the other guys, it’s actually quite a different animal. What’s the story? The main difference: AMP Stories are specifically designed for publishers to create full-screen experiences for […]
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth, and quarterly jumps in average revenue per user (ARPU) from $2.21 to $2.62 in North America and $0.66 to $0.85 in Europe. But Snapchat is still bleeding daily active users […]
Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period last year, Verizon said in its earnings report Tuesday. Verizon attributed the downturn to declining desktop and search advertising. CEO Hans Vestberg said the Oath business should remain flat for the short term and that […]
When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually interested in. “For many years, demographic targeting was one of the main options used by brands and agencies alike,” said Jon Hatfield, […]
