Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a time, on average. That’s 30 to 45 seconds longer than the average TV ad, said Vincent Obermeier, president and co-founder of TreSensa, an app monetization platform that helps develop and distribute interactive […]
Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using their location data. In the fifth beta of iOS 11 (the mobile operating system is set to ship Sept. 13), Apple reversed course on […]
MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform […]
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more predictive when location is combined with shopper marketing data. Although the insights aren’t always intuitive, they’re always useful, said Kim Riedell, a Digilant vet and SVP of Advantage Media, the media-buying arm of Advantage Solutions, […]
Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with their food. The casual dining and sports bar chain worked with mobile video ad company AdColony to develop a game-like video ad experience featuring “Foodoo,” a voodoo doll with carrots for its […]
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some types of ad tech have lost their luster. In April, the ad tech investment firm Luma Partners, for the first time since it started doing Lumascapes five years ago, registered fewer new DSPs, SSPs and […]
The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriers […]
The NBA’s Sacramento Kings are entering the second season in the Golden 1 Center, the centerpiece of the team’s new data-driven fan experience. “We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout the […]
Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A on Wednesday, is helping enterprise brands and professional sports teams get consumers to proactively share their first-party data. The round was led by Manifest Investment Partners, with pinch-hitting from several strategic ad […]
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, i.e., a walled garden. A self-attributing network is just what it sounds like: a platform that, usually because of its scale, has the power […]
