The mobile monetization firm Button announced Wednesday it had raised a $20 million Series B round, led by Norwest Venture Partners. The investment, which brings Button’s total funding to $36.5 million, will go largely toward expanding Button’s headcount as the startup looks to tack on new products in fledgling verticals like travel booking and media […]
Bellwether retailers like Macy’s, Sears and Nordstrom that once anchored US malls never fully recovered from the onset of web-driven ecommerce. Now they’re facing something new that could either be an opportunity to get back in the game or another threat entirely: mobile commerce. Consumers are spending more time on mobile, including on retail app […]
At long last, AOL is really starting to make use of its 2015 Millennial Media acquisition. On Tuesday, Verizon-owned AOL rolled out self-serve functionality for its mobile supply-side platform, One by AOL: Mobile. It’s basically AOL’s answer to Google’s AdMob or Twitter’s MoPub. AOL beta tested the capability for several months before launch with several partners, […]
Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with Stories we’ve gotten a chance to peek into what people do when they’re home and with their families, at a level of depth and intimacy we haven’t usually had with Instagram,” said […]
Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity worth around $220 million in new ad revenue. Advertisers are starting to take advantage. Wendy’s, for example, recently hooked up with Spotify as a launch partner on the latter’s Branded Moments product. […]
Kids are accustomed to lying about their age. Most don’t bother with getting their parents’ permission to use Facebook, Kik, Whisper, Snapchat, Instagram et al. And that makes the data resulting from their usage quite murky, said Jenny Mirken, CEO and founder of Jet.me, a chat app and social network developed with the preteen set […]
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only did the ‘adpocalypse’ never materialize, many of the same stakeholders who were on the defensive now see a chance to reclaim lost ground. “People were literally saying this is the death of the web, and […]
Grabr is an ecommerce app for the stuff you can’t usually find online. “You can think about us as the Airbnb for international shopping and delivery,” said Daria Rebenok, CEO of Grabr, a peer-to-peer marketplace that aims to help travelers make a little extra cash by acting as couriers for difficult-to-obtain items from anywhere in […]
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a dubious eyebrow. “That many people engage on Twitch? You’ve got to be kidding.’ That was the reaction,” said Simpson-Bint, who’s been with Twitch since 2011, three years before Amazon acquired the social gaming and live […]
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights and […]
