FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. “We knew that an ad had been watched on a device, but we didn’t know how much money we got back from it,” said Camilo Fitzgerald, a games analyst at the Helsinki-based game […]
Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as of January. If the name’s familiar, that’s because it’s the mobile video ad network that Opera Mediaworks bought for around $350 million in 2014. Kassoy was CEO of AdColony at the time, and then joined […]
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or wasn’t working for mobile media buys. “We persistently got all the data in and still faced the question: What about mobile?” said Robert Foulkes, senior marketing manager for the low-cost airline. Monarch was among the […]
The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially in the wake of the recent distributed-denial-of-service attacks against Dyn. Dyn, which provides online infrastructure and domain services, was the victim of a DDOS onslaught that temporarily shut down major websites like Spotify, […]
Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first started testing the ads last summer along with an app event optimization […]
A year ago Pinterest was in the process of winding down its sales and marketing services for all but two partner categories: retail and consumer packaged goods (CPG). But after a year spent working on ad tech product releases – like a CRM match program and an expansion of interest-based targeting – it’s throttling up […]
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put out a game every month, just throw stuff out there and see what stuck,” said Glu CRO Chris Akhavan. “But now, consumers only have so many apps they actually use regularly, and we’re all fighting […]
Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video Score metric released in late November. Predicated on the notion that not every viewable impression is created equal, the metric aims to help properly measure digital video exposures across platforms by looking at how much […]
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search of a home. On Monday, mobile ad platform The Mobile Majority acquired geolocation beacon company Gimbal, a spinoff of Qualcomm. In June, location data company Verve Mobile bought beacon provider Roximity almost exactly one year […]
Mobile apps need revenue but have limited screen space on ads. Enter Button, which lets consumers click on an icon to move easily from app to app. It collects fractional fees from its partners, like a toll road connecting different apps. “We continue to see these transactional models embraced in mobile compared to traditional advertising […]
