There’s nothing wrong with an 80% or 90% fill rate, unless you’re a cash-strapped medium-sized app developer. “That 10% or 20% can be a killer if you need the revenue,” said Anton Losman, chief product officer at DigitalClick, an indie dev studio with about 10 million downloads. Losman, who handles monetization for DigitalClick’s handful of apps, […]
Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize their data, is angling to capitalize on that need. To do that, the company will use the majority of its $6 million in Series A, announced Tuesday, to fund international expansion into […]
Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when […]
In the words of Andreessen Horowitz partner Benedict Evans, “Mobile is eating the world.” While the investor community grows dubious about the viability of ad tech, mobile startups still seem to be able to bring in the cash. Two such companies, app data and analytics firm PushSpring and deep-linking outfit Yozio, both announced Series A […]
While a new piece of mobile tech seems nifty, will it irritate consumers? It’s a deceptively simple question and one that Warren Zenna often has to ask himself. As EVP and managing director of Mobext US, the mobile arm of Havas Media Group, Zenna and his team are constantly presented with a steady and constant […]
What leads users to install an app is important, but what happens after the install is critical. That’s one of the main reasons behind attribution company TUNE’s purchase of real-time analytics and messaging startup Artisan Mobile, announced Thursday. Terms of the deal were not disclosed. Rumors about the buyout were first circulated by VentureBeat on July […]
In-app fraud is turning into another expensive headache for advertisers. According to research released Thursday by fraud detection firm Forensiq, programmatic in-app ad fraud was responsible for roughly $776 million worth of wasted budget in 2014, a number Forensiq projects will crack the $1 billion mark this year. That might seem like a relative drop […]
It’s high time for publishers to start transacting on time. That’s the idea behind Parsec, a time-based advertising platform that was released in beta by mobile ad company Sled Mobile on Wednesday. Rather than selling on a cost-per-impression basis, Sled will start to charge by CPS – cost per second. For the moment, Parsec deals will […]
Cosmetic brand EMMA New York is finding customers to seed its sampling program in the most unlikely of places – a gamified trivia app. Founded in 2012, EMMA, which sells luxury makeup products in the US and China, recently started running campaigns on gameit, which came out of beta in early May. Rather than doling out […]
There have been several changes at Medialets in the three months since WPP snapped up the mobile ad platform. It’s got a new chief exec – COO Richy Glassberg took over as CEO from Eric Litman, who remains involved in the company as chairman – and it’s doubling down on its Media Rating Council (MRC) accreditations. Medialets, which received […]
