Run CEO On Using Verizon's PrecisionID For Deterministic Mobile Solution
Mobile attribution remains a critical challenge for advertisers. Through a partnership with Verizon (which has struck similar deals with BlueKai, BrightRoll and Turn) the demand-side platform (DSP) provider Run is tackling the challenge of deterministic measurement and mobile attribution via its solution Device Connect. AdExchanger spoke with CEO Seth Hittman and product manager Kim Glaser. […]