Location analytics company Placed launched Placed Affiliate, a monetization platform for mobile app developers, in beta today. By using Placed Affiliate, mobile apps collect location data on users who opt-in, and can then monetize that data.
"Placed Affiliate does not impact the in-app experience with ads, rather it simply measures location for the purposes of market research," Placed founder and CEO David Shim told AdExchanger in an email. "What’s garnering the attention of app developers is the fact that Placed Affiliate is incremental to their existing monetization strategies, including advertising. This means that apps have the ability to double dip in terms of monetization opportunities without changing the in-app experience."
The data collected through Placed Affiliates is aggregated and used by Placed clients to better understand how consumers move around in the real world. They can use the data to identify target audiences, improve their websites and mobile apps, and influence their advertising and marketing.
The pilot version of Placed Affiliate launched last month and the company is currently tracking 30 million locations a day, according to Shim.