“There is a growing number of developers based in China,” Shoham said. “A partner like SAIF will support our expansion into the region and help guide our strategic growth plans there.”
In addition to new offices in Beijing, Tokyo, and Bangalore scheduled to open by the end of Q3, Shoham said Supersonic plans to hire about 80 new employees and invest in beefing up the company’s audience targeting and app attribution technology. Other companies going after the mobile and in-app targeting market include InMobi, Axonix, Millennial Media, Google, Apple, and Facebook.
“We are significantly expanding our engineering and data team to build user targeting capabilities on mobile,” Shoham said. “We believe there is much more to be done in addition to just manual user elimination or targeting methods that are used today.”