Unilever, Intel, Toshiba, Hasbro, Disney, eBay, M&Ms, and McDonald's are some of the companies currently working with Velti Media for mobile advertising and marketing, the company reported.
Some of the unique capabilities of Velti Media, Subramanian said, include its ability to combine marketing and advertising data with performance data and predictive analytics and provide multichannel targeting capabilities, which allows customers to retarget from desktop to mobile web, mobile app, and mobile messaging.
"Everyone has multiple devices, whether it's phones or tablets or desktops and, from an advertiser perspective, you don't want to always look at a specific user on a specific platform as completely new," he explained. "If you know how a user is going to respond before you run an ad to them, based on how they've interacted with the campaign on another platform, that's extremely valuable and that's what multichannel targeting brings to brands and advertisers across Velti."
Michael Hess, who joined Velti as SVP of advertising sales in 2012, will lead advertising sales for Velti Media. Hess was previously SVP of global sales at Say Media.