MobileDevHQ tracks mobile search and organic inbound data with the aim of helping advertisers get a handle on app store visibility and discoverability and improve search ranking by understanding which keywords were most successful.
“It’s all done with an eye on optimization for what happens both in the app store and what’s going on outside, as well as providing competitive analysis,” said MobileDevHQ’s CEO and cofounder Ian Sefferman.
Several MobileDevHQ clients will be making the move over to Tune, including hotels.com, R/GA and Experian.
Terms of the deal were not disclosed. MobileDevHQ had raised $1.1 million since the 10-person company opened its doors in 2009, according to CrunchBase.
Although he wouldn’t go into more detail, Hamilton said Tune is looking to make some announcements soon around multi-touch attribution and mobile retargeting. As for what may or may not happen down the line with Facebook, Hamilton was diplomatic.
“Right now, we’re staying focused on our clients needs,” Hamilton said. “We can’t control our relationship with Facebook. Obviously, we’re still friendly with them and want to continue to be helpful in the future should they want to work with us, but we’re not banking on that or expect that to come about. We’re just going to keep bringing as much forward-thinking technology to market as we can.”