“We’ll continue to sell our premium offering for those who have more campaign complexity or goal complexity, where we historically have delivered strong solutions,” Merickel said. “The end result for the market is more clarity with how we go to market and more flexibility with how customers can leverage our offering to optimize their digital marketing campaigns.”
Media Optimizer is fully integrated with Adobe Analytics and, while the standard version is currently available only for search, it will incorporate display and social advertising elements later in 2013.
Meanwhile, Adobe Analytics is introducing a new predictive marketing workflow that enables more targeted campaigns. Additionally, the company announced mobile capabilities for the Adobe Marketing Cloud and debuted Adobe Social Mobile. The overall Adobe Marketing Cloud platform will have a new user interface that is more socially enabled, the company said.
“It’s a clean and elegant way for marketers to create and collaborate and work,” Merickel said. Adobe will demo the new products at its Digital Marketing Summit, which runs through Friday. Check back with AdExchanger for more coverage of the event.