Home Online Advertising Berkery Noyes Sees Sunny M&A Outlook – But US Election Adds Unpredictability

Berkery Noyes Sees Sunny M&A Outlook – But US Election Adds Unpredictability

SHARE:

vineet-berkery-noyes-img

Venture capital and early-stage tech investments may be harder to come by, but M&A exits across the mobile and online industry are still heating up, investment bank Berkery Noyes reported Tuesday.

The overall number of deals in 2016 ticked up 1% from the year before, while the aggregate value of those transactions jumped 12% year over year.

That discrepancy comes from a couple of large deals, like Microsoft paying $26 billion for LinkedIn and the Chinese company Tencent scooping up mobile game publisher Supercell for $8.6 billion, said Vineet Asthana, Berkery Noyes’ managing director of online media and tech investments.

Those big deals absorb a lot of attention, but Asthana said he was particularly impressed by the steady growth and interest in mid-market tech and data companies.

Companies that once made investments to gather data now find themselves with an overabundance, and are snapping up analytics shops.

“What has become useful are these machine-learning algorithms and someone who can decipher the data in a logical way,” Asthana said.

Despite a mostly sunny forecast, some uncertainty threatens to undercut tech M&A.

“From an entrepreneurial standpoint, there’s a concern the market is at its peak,” Asthana said.

The concern isn’t due to weakness in the market so much as a confused, muddled future.

“All trends and predictions need to be thrown out after the election,” Asthana said with a laugh. “People don’t know what 2017 or 2018 will hold, so that hurts an entrepreneur who depends on an acquirer or investor with a long-term outlook.”

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

And while the future is murky, history is clear.

“Online and mobile companies have had an eight-year stretch that, historically, you just don’t see maintained for longer than six or seven years,” Asthana said. “So a market adjustment might be in order.”

 

Must Read

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta Reels trending ads

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Comic: Shopper Marketing Data

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

With GAM Going Direct To Buyers, SPO Is The New Normal

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.