Mohamood said the funding will help move forward plans to add more ecommerce offerings, such as display, mobile and even print optimization products, as well as an alternate suite for a category like hotels and hospitality.
Georgian Partners has a portfolio that has featured ecommerce and marketing information, including Shopify, Tealium and DataCandy, and that customer analytics background was part of the reason behind going with the VC, according to Mohamood.
“We were particularly impressed with Bluecore’s use of applied analytics to automatically optimize entire processes end to end,” said Justin LaFayette, a managing partner at Georgian Partners.
The immediacy of email targeting has proven invaluable so far this holiday season. LaFayette said one of the appeals of Bluecore’s service is “the timely injection of insights into critical business processes.”
Search remains the dominant channel in ecommerce referral sales, controlling 47.5% of the market, but email (which accounts for 4.7% of sales) is the only other category to gain share in the past two years, with direct-to-site, social and display all stagnating.