Mediabrands' Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week:
"Google's purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open and dynamic ecosystem, completing their trifecta by adding a DSP in Invite Media to their existing ad server (Doubleclick) and Exchange (AdX) businesses. Both Google and Invite Media have been important partners to Cadreon and Mediabrands, and we look forward to continuing and furthering that partnership as a result of this acquisition. As we work to deepen our relationships with strategic partners across our ecosystem, we find it crucial to engage with companies that have a shared vision of the future, and are willing to invest substantial resources to achieve its goals. Google continues to show its commitment to that shared vision, which is something the whole industry should be excited about and equally prepared to support."
By John Ebbert