Criteo will no longer discuss efforts to address ITP, unlike last year, when it discussed strategies to secure its data foothold in Safari, such as by using HTTP Strict Transport Security protocol, a way to identify browser users without cookies. Criteo is also bundling ITP revenue impacts into its overall forecast for the year instead of issuing specific guidance.
Revenue losses from ITP haven’t undercut growth, Eichmann said, but associating Criteo with the poorly understood Safari policy spooked investors and made it the most visible target for ad tech industry critics.
GDPR exposes the company to critical speculation as well, since Criteo’s antagonists say its consumer opt-in and tracking policies won’t pass muster under the new regulatory regime.
But Criteo is vocally pushing its position on GDPR.
The data and privacy regulatory watchdogs in France and Spain recently issued guidance supporting Criteo’s privacy practices, Eichmann said.
Criteo doesn’t believe its web browsing data falls under the EU’s definition of “sensitive data,” like age, gender and political beliefs, he said, and thus won’t need the more burdensome explicit consent requirements placed on other data collectors, like retailers or companies that process transactions or store personally identifiable info like a home address.