Home Online Advertising Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M

Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M

SHARE:

inc5000-2014Startups built on programmatic technologies are among  the fastest-growing companies in the United States, as reported Monday in Inc. Magazine’s annual 500/5000 revenue survey.

Among the notable entries in this year’s list: Demand-side platform MediaMath’s revenue in 2013 reached $310.8 million, representing 490% growth over three years. Its competitor DataXu also made significant revenue strides for the second year running, growing from $87 million in 2012 to $118.4 million in 2013. (However DataXu’s three-year growth rate has slowed considerably from an almost absurd 21,337% last year to 823% in the current report.)

A few other entries jumped out: Independent trading desk Accordant Media raked in $27.1 million (a 1,663% growth rate), and Integral Ad Science, despite having been around for a while, achieved noteworthy growth of 3,232% to $23.4 million.

Below we’ve compiled a list of ad tech companies that made the Inc. 500/5000 list, showing 2012 revenues and presented in descending order from highest growth rate to lowest.

Disclaimers: (1) Results are not audited, and (2) some revenues derive from media costs, which are passed on to publishers and ad platform partners.

  • AdKarma – $13.3 million (7,635%)
  • Tune (formerly HasOffers) – $18.9 million (3,939%)
  • AdColony – $52.8 million (3,236%)
  • Integral Ad Science – $23.4 million (3,232%)
  • LiveRamp (acquired by Acxiom) – $21.0 million (2,665%)
  • Ensighten – $8.3 million (2,416%)
  • LiveRail (acquired by Facebook) – $72.7 million (1,893%)
  • Solve Media – $13.0 million (1,798%)
  • Accordant Media – $27.1 million (1,663%)
  • PK4 Media – $7.1 million (1,212%)
  • myThings – $44.7 million (1,100%)
  • TruEffect – $21.3 million  (953%)
  • DataXu – $118.4 million (823%)
  • eXelate – $28.1 million (687%)
  • ReTargeter – $8.2 million (658%)
  • TubeMogul – $57.2 million (562%)
  • Altitude Digital – $21.9 million (549%)
  • MediaMath – $310.8 million (490%)
  • Ace Metrix – $10 million (490%)
  • Bizo – $37.1 million (465%)
  • Ad-Juster – $4.1 million (361%)
  • Madison Logic – $18.7 million (268%)
  • Resonate – $19.2 million (265%)
  • Mixpo – $14.1 million (240%)
  • Dstillery – $52.9 million (159%)

Aug 27: Updated with additional companies.

Tagged in:

Must Read

The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.

Comic: Measuremints

Nielsen Is Acquiring DoubleVerify For $2.15 Billion

On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.

WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: The Mobile Freight Train

AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business

“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”

Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer

On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.

For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.